Senior Director, Marketing
Overall responsibilities:
- Develop and execute a comprehensive, integrated marketing strategy that aligns with aggressive business goals (revenue, market share, brand equity).
- Own the brand narrative, positioning and core value proposition, clearly articulating what makes the company different and why we win.
- Ensure compelling and consistent messaging all customer segments and channels (brands, agencies, and local media companies).
- Lead, mentor, and grow a high-performing marketing team encompassing product marketing, demand generation, content, communications (PR/AR), and creative services.
- Foster a data-driven, accountable, and innovative culture within the marketing organization.
- Elevate the company's brand recognition and perceived leadership within the industry.
- Oversee internal and external communications.
Desired skills, education, and experience:
- 10+ years of progressive experience in marketing, with at least 3+ years in a senior leadership role (Director or VP) within the AdTech or MarTech sector.
- Demonstrable success in driving B2B revenue and scaling a global demand generation engine.
- Strong understanding of modern marketing metrics (LTV, CAC, MQL/SQL conversion rates, pipeline velocity).
- Exceptional leadership, communication, and interpersonal skills; able to influence and collaborate effectively across all levels of the organization.
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
The salary range for this position is $160,000 - $175,000.
- An opportunity to work with and directly impact our organization’s growth and revenue
- An opportunity to work with the latest technology
- Professional growth and development
- Competitive salary and compensation structure and benefits
- An enjoyable and evolving culture in a forward-thinking company
Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer.
While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.
Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.
Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law.
The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors.
Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify, is covered under the FMLA and the EPPA, and complies with EEOC standards.