VP, Marketing

Remote
Full Time
Executive
BRIDGE is currently seeking a Vice President, Marketing who will be responsible for leading our marketing strategy and execution. This visionary leader will have a deep understanding of our business and scaling B2B marketing organizations, driving pipeline generation, elevating brand awareness, and enabling sales success in a fast-paced, high-growth technology environment. This role is responsible for translating high-level business objectives into a cohesive, scalable go-to-market (GTM) strategy; lead a high-performance organization to define our market position and drive sustainable enterprise growth in our ecosystem.

Overall responsibilities:
  • Develop and execute a comprehensive, integrated marketing strategy that aligns with aggressive business goals (revenue, market share, brand equity)
  • Own the brand narrative, positioning and core value proposition
  • Elevate Bridge’s market presence through elite storytelling, thought leadership, and integrated communications that establish the Bridge as a dominant industry leader
  • Ensure compelling and consistent messaging all customer segments and channels (brands, agencies, and local media companies).
  • Lead, mentor, and grow a high-performing marketing team encompassing product marketing, demand generation, content, communications (PR/AR), and creative services
  • Foster a culture of high accountability, innovation, and data-driven decision-making
  • Foster a data-driven, accountable, and innovative culture within the marketing organization.
  • Partner deeply with Sales leadership to bridge the gap between marketing activity and closed-won revenue, ensuring the field is equipped with the intelligence and collateral needed to win

Desired skills, education, and experience:
  • 10+ years of progressive experience in marketing, with at least 5+ years in a senior leadership role (Director or VP) within the AdTech or MarTech sector
  • Demonstrable success in driving B2B revenue and scaling a global demand generation engine
  • Deep expertise in the "Demand Waterfall" and modern GTM tech stacks. You have a history of scaling lead-to-revenue models that consistently meet or exceed aggressive pipeline targets. 
  • A "revenue-first" mindset with a history of building high-trust, high-impact partnerships with Sales and Customer Success leadership
  • Exceptional ability to synthesize complex marketing data into clear, actionable insights for the CEO, Board of Directors, and external investors
  • Proven ability to recruit, mentor, and retain a multidisciplinary team of high-performers across demand gen, brand, product marketing, and ops
  • A visionary leader who fosters a culture of high accountability, rapid experimentation, and creative excellence
  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

The salary range for this position is $180,000-$220,000. 

What BRIDGE offers you:

  • An opportunity to work with and directly impact our organization’s growth and revenue
  • An opportunity to work with the latest technology
  • Professional growth and development
  • Competitive salary and compensation structure and benefits
  • An enjoyable and evolving culture in a forward-thinking company

Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer.

While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.

Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.

Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law.

The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors.

Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify, is covered under the FMLA and the EPPA, and complies with EEOC standards.

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