Manager, Growth & Demand Generation

Remote
Full Time
Mid Level

BRIDGE is hiring a Manager, Growth & Demand Generation to own lead generation and pipeline growth. This role will build and scale our demand engine across paid media, organic social, lifecycle nurture, events/webinars, and partner initiatives—turning campaigns into qualified leads, sales opportunities, and revenue.

Success is measured by pipeline generated, lead quality, conversion rates, and ROI.

Key Responsibilities

  • Own BRIDGE’s end-to-end demand generation strategy across inbound and outbound channels
  • Build and run multi-channel acquisition programs (LinkedIn, Google/YouTube, Meta, and emerging channels)
  • Develop persona-based campaigns and offers that convert into meetings and opportunities
  • Manage CRM and marketing database (15,000+ contacts): segmentation, lead scoring, lifecycle stages, routing, and nurture
  • Lead demand-driving webinars, events, thought leadership, and conversion follow-up programs
  • Partner with Sales to support robust annual pipeline generation through targeted growth initiatives
  • Manage budgets, forecasting, and performance benchmarks to maximize ROI
  • Create dashboards and reporting to track funnel performance: leads → SQLs → pipeline
  • Champion experimentation and continuous optimization across channels and campaigns
  • Present results, insights, and recommendations to senior leadership
Success Metrics
  • Pipeline created / influenced
  • SQLs and meetings booked
  • Conversion rates (lead → MQL → SQL → opportunity)
  • CPL, cost per opportunity, CAC-to-pipeline ROI
  • Speed-to-lead, lifecycle progression, nurture conversion
     
Desired Skills, Education, and Experience: 
  • 6+ years in demand gen, growth marketing, or performance marketing (B2B preferred)
  • Proven success generating measurable pipeline through multi-channel programs
  • Strong CRM + marketing automation experience (HubSpot/Salesforce/Marketo/etc.)
  • Highly analytical, ROI-focused, and comfortable owning dashboards/attribution
  • Strong communicator with ability to align Sales + Marketing around pipeline outcomes
  • High-energy, hands-on, fast-moving operator with high standards

This is a remote/work-from-home role and the salary range is $90,000 - $105,000 per year. 

What BRIDGE offers you:

  • An opportunity to work with and directly impact our organization’s growth and revenue
  • An opportunity to work with the latest technology
  • Professional growth and development
  • Competitive salary and compensation structure and benefits
  • An enjoyable and evolving culture in a forward-thinking company

Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer.

While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.

Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.

Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law.

The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors.

Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify, is covered under the FMLA and the EPPA, and complies with EEOC standards.

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